We are all feeling the pinch in this challenging marketplace. Gone are the days of painting good paintings, framing them nicely and relying solely on our galleries for sales. Now is the time of natural selection and survival of the fittest! Artists and galleries must evolve and creatively think ‘outside the frame’ …
Over the next few weeks I am planning a series of informative articles by working artists and galleries who are coming up with creative marketing ideas for selling artwork in this shaky economy.
Now is YOUR chance to share YOUR creative ideas and tips for selling art. Please tell us what is working for you!
For example:
- Studio/home shows
- Arts/Crafts Fairs
- Newsletters
- Advertising
- YouTube
- Website
- Other Social Media sites
- Any thing else!!!
Submit your guest article here and I will link back to your website, blog or Facebook page. This is a great way to gain exposure and help others too – that’s why I do this!
I have met many interesting and dedicated artistans on Twitter and Facebook who are having real success at selling and marketing their work. I look forward to sharing these informative, upcoming stories.
Meanwhile, here are a few words of encouragement:
“The truth is that our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.”
~M. Scott Peck
“Comfort zones are most often expanded through discomfort.”
~Peter McWilliams
“Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.”
Marie Curie (French Physicist, twice winner of the Nobel Prize, 1867-1934)
Thanks for sharing your marketing tips – Lori
Check out these articles that will get you ‘Thinking Outside the Frame’
How Artists Can Use YouTube to Improve Marketing
How to Sell Art on Facebook – One Artist’s Way
Newsletter Art Marketing Tips That Work!
SEO Tips to Rank Your Facebook & Twitter Pages Higher on Google
Fine Art Tips Now on Facebook!
What I’ve found that works well with for me is Facebook and galleries. By posting new works and videos on Facebook have lead to some sales that I wasn’t expecting. Also, galleries still have been a favorite because people are constantly going to galleries lookin for art with wallet in hand. These two have brought me the most success in the past 12 months.
Thanks for sharing your Social Media success story with us. It is encouraging…
Lori 🙂
One inexpensive — actually free — way to share photos of your art is with an artist’s portfolio. Upload good pix of your paintings, sculpture, etc. to lifephoto.com and make an impressive photo book to share via Twitter, FB, blogs, Web sites,other social media and e-mail. Lifephoto gives you a unique URL for the “turning-page” book previewer which you can send out to galleries, prospects, friends, etc. If you choose, you can also print your book as a sample of all your work to show at art fairs, etc. Lifephoto books start at 20 pages, hardcover or softcover. The least expensive is a 20-pg softcover book for $6.95. Visit this site to see a sample artist portfolio that’s been very nicely done. http://www.lifephoto.com/Projects/15352.aspx By the way a 20-page book can feature at least 30+ photos — lots of layout arrangement available.
More info: visit my blog posts about this artist’s portfolio: http://www.simplephotogifts.com/impressive-artists-portfolio-photo-sample-book/ and http://www.simplephotogifts.com/set-artists-portfolio-sample-book/
Thanks Tish! I appreciate the comment and tip. This is a great idea and I will share it in an upcoming post where all my readers will see it more easily.
Printing a book of my art is something that I plan to do in the near future…I just need a little more time in my day!
Best-
Lori
What I’ve found that works well with for me is Facebook and galleries. By posting new works and videos on Facebook have lead to some sales that I wasn’t expecting. Also, galleries still have been a favorite because people are constantly going to galleries lookin for art with wallet in hand. These two have brought me the most success in the past 12 months.
Amy, thanks for sharing your FB marketing ideas with us. Congrats on the sales!
Lori